Tuesday, December 18, 2012

"A man never discloses his own character so clearly as when he describes another's." ~ Jean Paul Richter

... legend has it that when this young man joined as the marketing head of one of the popular automobile company in India close to a decade ago, the joke that started circulating was "ye tel bechne wala kya gaadi bechega!" ... and that was then... now, that very same company is encouraging everyone to Rise to the occasion and also giving the grand old daddies of the auto sector a run for their money!

... not only they've become good in marketing their products, they've also become one of the better ones when it comes to the brand loyalty... and not to mention the 'cult' following for some of the vehicles... the pinnacle of Brand Equity model! ... although that man left the organization about an year ago... his work speaks volume today...

... which left me wondering if the current sarcasm "ye mobile bechta tha! isko kya malum gadiyon ke baare mein!" about this CxO level guy of another automobile company will follow the same 'life cycle' that the earlier mentioned company saw? or this will become another footnote in the long and winding TGW...

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